People come to your website to decide if they want to work with you, and your website’s ONE JOB is to tell them YES!
Your website is the home base for your business, but it isn’t meant to do all the things.
Your website isn’t a digital journal telling everything about you and your business. You can think of your website less like a novel and more like a brochure.
Things *are* your website’s job:
Tell client’s they are in the right place
When a client lands on your site, you only have a few seconds to show them that they’re in the right place. Your website needs to be clear about what you do, who you help, and why you’re the perfect person to help.
Clearly direct your client to their next step
- How do they work with you?
- Do you have an application process?
- Do you offer a free call?
- Can they get started by downloading some valuable free content?
Your website needs to make this step obvious and easy for your client.
Things that *are not* your website’s job:
Telling your whole life story – Keep the focus on your client instead.
Listing all your qualifications – In most cases, clients just don’t care 🙂
Explaining every detail about your service – Save the details for your onboarding package.
That’s all there is to it! Your website’s job and it’s to connect with your client, tell them they’re in the right place and show them how you can help them. Keep this in mind when you design your site and watch your results improve!
Not sure which website style will reflect your vibe, personality and values? Take the quiz to find out!
