One misconception that people often have about working with a website designer is that designer is going to give them something super unique and different that’s never been done before.

And that totally makes me cringe. 😖

Don’t ask your designer for something ‘new and unique’

A designer friend of mine put it this way:

No one goes to a restaurant and decides:

‘Nope, I don’t want the delicious thing on your menu that you are known for and everyone loves… I want something totally unique that’s never been tried or tested before.’

Gross! No! Nobody wants that.

Successful website designs follow strategic, proven structures

Instead of starting from a blank slate and just letting the creativity flow and seeing where it takes them, a website designer is going to start from a proven structure and flow that works to help connect with your clients and turn them into customers.

Don’t get trapped into thinking that form and structure is boring or that it’s not going to be unique and creative.

You website WILL be unique. What makes your website unique is your personality, your product or service, and your unique point of view. Your designer will showcase those things using copy, photos, colors, fonts, and so many other pieces that go into your website design.

You don’t have to worry about it not being unique or creative. But the structure and flow of the site is not where you are going to get unique or creative. You need it to be set up strategically, and a designer can help you do it in the right way.

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