Job:

• Grab attention, explain what this is, and why they should care—fast.

What to include:

• A bold, benefit-driven headline (keep it short and attention grabbing)

• A subhead that gives a little more context (what this is, who it’s for)

• A single call-to-action button (don’t clutter it—yet)

Visuals: 

• Use a friendly photo of you (no LinkedIn headshot vibes) or a clean mockup of what they get—they’re here for clarity, not mystery.

Pro tip: 

• Write this like your reader is half-distracted and low-key skeptical. Lead with clarity, not cleverness.

Job:

• Clearly explain what they’ll get, and why it matters.

What to include:

• A short intro sentence that says what the thing is (in plain English)

• A benefit-forward bullet list (each one should make them go “oooh”)

• A second CTA button for people who are already sold

Visuals: 

• Pair your benefit bullets with icons or a simple “what you’ll get” visual  (but only if it helps)—make it feel skimmable and satisfying.

Pro tip: 

• Write this like your reader is half-distracted and low-key skeptical. Lead with clarity, not cleverness.

Job: 

• Give them a reason to believe you (without writing a résumé).

What to include:

• A short blurb about you and why this exists

• Show them you understand what they’re dealing with - and how your thing solves for it.

Visuals: 

• Add a friendly face photo of you - casual is better than ‘Linkedin headshot’ vibes

Pro tip: 

• This is the “I’ve got you” energy—not the “I’m an expert, look at my credentials” energy. Keep it warm and human.

Job: 

• Share success stories to build trust.

What to include:

• Wins, results, or client testimonials if you’ve got them

• NOTE - if you don’t have these yet, you can skip this section

Visuals: 

• Add screenshots if you’ve got them

Pro tip: 

• Even one well-placed quote from someone who felt seen or supported can go a long way.

Job: 

• Catch the skimmers. Some people scroll fast, so give them another jump-in point.

What to include:

• Another CTA button with slightly different phrasing

• Optional 1-liner reminder of the offer (“One page, done right. That’s it.”)

Visuals: 

• No image needed—just a clean, bold button on a contrasting background color 

Pro tip: 

Repeating your CTA isn’t annoying—it’s generous. You’re giving people permission to act when they are ready.