One of the best things you can do for your business is to create a cohesive visual identity. It helps you stand out from the crowd, it makes you look like a pro, and it makes your life as a business owner a whole lot easier!
Creating a brand kit should be one of the first things you do in your business – before you create a website, before you curate a social media platform, and before you set up all of your business tools.
There’s nothing worse than starting without a plan, and your brand kit gives you that plan for the visual pieces of your business.
What a brand kit includes
Your brand kit should include everything you need to set up your business’ visual identity. Most great brand kits include:
- Simple text-based logos
- A cohesive color palette
- Font pairings
- And sometimes icons or graphics
DIY or work with a graphic designer?
If your business is new (1 year old or less) I encourage you to DIY your brand kit. It’s super easy to purchase a template that matches your style and vibe and then edit it in Canva to make it your own.
Get started today by checking out the DIY brand kit templates in MY SHOP!!! 😆
Canva templates are super easy to customize, and give you everything you need to get you through the early stages of your business. Your business will evolve and grow SO much over the first year that it really doesn’t make sense to invest a huge amount of money at this point.
How to use your brand kit
Your brand kit is a ‘set and forget’ project. Once you have customized your template, you use it as a reference point to set up your entire online presence. You’ll use it for the colors, fonts and logos on your website, your social media platforms, and all of your business tools.
When you have a consistent image across your whole online presence, it really makes you look like a professional right away. Your ideal clients will start to recognize you, and your calendar will start to fill up with *dream clients*!
