Online marketing can be tricky. Sometimes things become normalized that are borderline (or straight up) unethical. Here are a couple things I see on websites that we all need to stop doing. #1 – The ‘no thanks, I hate free things’ option that you have to click to opt out of an offer Ugh! This […]

If you spend a lot of time obsessing over your DIY website, it’s time to hire a designer. Here are the three reasons why… Your DIY website is taking up too much of your time Ugh… you know it’s true. You are spending SO MUCH of your time on this DIY website. And it’s just […]

Investing in professional brand photos for your website is a game-changer. It is one of the BEST ways to up-level the quality of your website. And if you are going to make that investment, let’s make sure you end up with photos that reflect your brand in the best possible way. Ask yourself these two […]

So when I say ‘you want your website to convert better’ what I mean is that when potential clients visit your website, they take the action that you want them to. Most of my clients want their website visitors to either: 1 – book a session to with them or2 – download something of value […]

Fonts are so fun! And they are a great way to add personality to your website design. BUT… if you make these mistakes with fonts, you can ruin a great design and people will bounce from your site before they even have time to scroll. 3 mistakes to avoid: Fonts that are too small The […]

One misconception that people often have about working with a website designer is that designer is going to give them something super unique and different that’s never been done before. And that totally makes me cringe. 😖 Don’t ask your designer for something ‘new and unique’ A designer friend of mine put it this way: […]

Take a look at the section above the fold (the part you can see on the screen before you start scrolling). I call it the hero section. Whatever you call it, this section is PRIME real-estate on your website and you have to be super intentional about what you do with it. If you want […]

I’m not going to keep you guessing. The very best way to uplevel your website (whether it’s DIY or designed by a pro) is to use professional photos. Does something just look ‘off’ with your website design? You know the feeling. You’re looking at your website and it’s just not clicking. The design doesn’t look […]

It’s a slippery slope – and most people fall into it when you DIY you website. You talk about yourself too much. I get it. It’s so easy to do… because it’s what you know best! The story of how you got to where you are, and why you do what you do seem important […]