Take a look at the section above the fold (the part you can see on the screen before you start scrolling). I call it the hero section. Whatever you call it, this section is PRIME real-estate on your website and you have to be super intentional about what you do with it. If you want to improve your home page, improve your hero section. Here’s how.
Start with one clear and simple headline
The number one thing you can do to improve the hero section is to have one clear, simple statement saying who you help and how you help them. A gorgeous photo isn’t enough. You need to have a clear statement
Why the headline matters
Your hero section headline acts as the perfect filter. When your ideal client lands on your website they need to recognize themselves and know they’re in the right place. When a random ‘not-a-great-fit’ person stumbles onto your website, they need to recognize that they’re in the wrong place and get out of there without wasting your time (or theirs).
Don’t worry about turning some people off with your strong headline. That’s the whole point. You can’t work with everyone, and your website can do a great job of pre-selecting the clients who are a great fit to work with you.
Headline formulas to try
If you are having trouble formulating the perfect headline statement – STOP OVERTHINKING IT. Clear and simple is the way to go. (Plus, you can change this statement any time! Keep trying until you find one that resonates.)
Try one of these formulas as a starting point. I’ll use my website design business in the examples:
–> State the optimal result. Ex/ ‘Launch a website that helps you stand out from the crowd.’
–> State what you do and who your ideal client is. Ex/ ‘Custom websites for stylish solopreneurs.‘
–> State how you help your client get an optimal result. Ex/ ‘I help stylish solopreneurs launch websites that help them stand out from the crowd.’
–> Add your name if you want… Ex/ ‘Hi, I’m Carissa. I help stylish solopreneurs launch websites that help them stand out from the crowd.‘
–> State your product and the optimal result. Ex/ ‘Simple, stylish websites that help you stand out.‘
Go do this right now
Go check out the hero section on your home page. Does it lead with one clear, simple statement saying who you help and what you do? It can be this simple and straightforward:
“Hi, I’m your name. I help your dream client to whatever result you help them achieve.”
That’s it. The quickest, easiest way to improve your website right now!
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