Wondering where to start when it comes to building a connection with your ideal client?

Here are three types of content you need to include on your website.

Testimonials or other social proof

Number one, you should have some social proof. This is usually testimonials from your clients about the results they have seen from your service.

The best ones focus on RESULTS. It’s always nice when your clients tell you how great you were to work with. But the ones potential clients are looking for are the ones that describe the results your clients have achieved because of your service.

Photos of yourself

The second piece of content you need is photos of yourself. Especially the ones where you look friendly, and you’re looking at the camera.

Don’t skip this! New clients want to know who they’re going to be talking to and working with.

Copy that captures your client’s voice

The third type of content you need on your website to make sure you connect with your ideal clients is web copy that is written in your client’s language.

The way that you get this is by talking to your clients. You can also review your emails or your DMS to see exactly what your clients are saying how they describe their problems.

Then you need to use those words on your website.

Try adding these 3 types of ‘connection content’ to your website and let me know how it goes!

Need help with your visual brand?

Check out our new DIY Brand Kit Templates! 100% customizable and easy to edit in Canva 🙂