Your website is the home base for your business, but it isn’t meant to do all the things.
Your website isn’t a digital journal telling everything about you and your business. You can think of your website less like a novel and more like a brochure.
Tell client’s they are in the right place
When a client lands on your site, you only have a few seconds to show them that they’re in the right place. Your website needs to be clear about what you do, who you help, and why you’re the perfect person to help.
Clearly direct your client to their next step
Your website needs to make this step obvious and easy for your client.
Telling your whole life story – Keep the focus on your client instead.
Listing all your qualifications – In most cases, clients just don’t care 🙂
Explaining every detail about your service – Save the details for your onboarding package.
That’s all there is to it! Your website’s job and it’s to connect with your client, tell them they’re in the right place and show them how you can help them. Keep this in mind when you design your site and watch your results improve!